The local SEO audit checklist
big agencies don't want you to have.
The exact 22-point framework Jacob uses before every Summit Marketing Group client kickoff. Work through it yourself in 30 minutes. No email required to view — though you can get a copy in your inbox below.
22 items.
30 minutes.
Your whole local SEO picture.
Google Business Profile
The fastest-moving lever for local SEO. Fix these five first.
Website foundations
The basics that most local sites still get wrong.
Content & AI search
The new frontier most local competitors haven't caught up to yet.
Reviews & citations
Social proof Google actually uses as a ranking signal.
Measurement
If you can't measure it, you can't improve it.
Red flags to check
Silent killers that keep working against you until you find them.
Want it in your inbox?
A good place to bookmark while you work through your audit. Jacob will also send a short personal note with the top 3 things he'd focus on for a business in your industry.
- No spam. You get one email.
- No drip sequence. Not added to any list.
- No sold data. Jacob reads every submission personally.
Want Jacob to run this audit for you instead?
Our paid $597 SEO audit covers every item on this checklist plus competitive analysis, keyword opportunity sizing, and a prioritized 90-day roadmap. The $597 is credited toward your first month if you hire us.
Your Competitors Aren’t Waiting. Neither Should You.
Book a free 30-minute audit with Summit Marketing Group. We’ll review your online presence live, show you exactly where you’re losing ground to competitors, and tell you precisely what we’d do to fix it — no obligation, no sales pitch, just honest answers from us directly.