Marketing That Fills Seats,
Not Just Feeds Feeds.
Summit Marketing Group helps independent restaurants, cafes, bars, and food trucks across Kentucky turn local search into butts in seats — not just likes, follows, and saves.
Social Media Isn’t
the Whole Playbook.
Instagram looks great. It rarely fills tables on a Tuesday. The restaurants winning locally are winning in search, not just in the feed.
Most restaurant marketing advice is stuck in 2019. Post three times a week. Run a small Instagram ad. Maybe hire an influencer. The problem is that the customer journey has completely changed. Someone deciding where to eat tonight is searching Google, scrolling through the map pack, reading the first three reviews, and tapping directions — often without ever opening a social app.
If your Google Business Profile is out of date, your menu photos are blurry, or your reviews are sitting at 3.8 stars with no responses, you’re losing customers to the place down the street who has their profile dialed in. Social media matters for brand and repeat visits. Search matters for new diners. Most independent spots are overinvesting in the first and ignoring the second.
The restaurants we work with see the biggest wins from three things: a complete and active GBP, steady five-star review flow, and local content that explains what makes them different from the chain across the parking lot. Not a viral TikTok. Not a thousand follower giveaway. Infrastructure that makes the phone ring and the door swing.
Hungry People Search
‘Best BBQ near me.’ ‘Italian restaurants Elizabethtown.’ ‘Brunch Louisville Sunday.’ These searches happen millions of times a day — and they convert in minutes. If you’re not in the map pack for the searches that match your menu, you’re watching revenue walk past your door.
Restaurant Marketing That
Shows Up Where It Counts.
Everything we do for restaurants is built to drive reservations, walk-ins, and repeat visits — not vanity metrics.
Google Business Profile
Hours, menus, photos, offers, events — optimized weekly so you own the map pack for ‘restaurants near me’
Review Flywheel
Systems that turn first-time diners into 5-star reviewers and long-term regulars
Menu & Food Photography
Photo direction and optimization so your best dishes show up in Google results and Maps previews
Menu SEO
Menu pages optimized so Google understands exactly what you serve — ‘gluten-free pizza,’ ‘bourbon flight,’ ‘Sunday brunch’
Local Content & Posts
Weekly Google Posts, event announcements, and seasonal offers that keep your profile active and rewarded
AI Search Visibility
When someone asks ChatGPT ‘where should I eat in Elizabethtown tonight,’ your restaurant is in the recommendation
What You Get
Every Month.
- ✓Complete local SEO audit & fix list
- ✓Google Business Profile optimization
- ✓Weekly Google Posts (events, offers, menu)
- ✓Review response within 24 hours
- ✓Menu page SEO & schema markup
- ✓Monthly performance report
- ✓Photo optimization & naming
- ✓Competitor visibility tracking
- ✓Local citation alignment
- ✓Monthly strategy call with Jacob
How We Work
Audit
We review your current local visibility — where you rank on ‘restaurants near me,’ how your GBP compares to the top 3 competitors, how your review velocity is trending, and what your menu page looks like to Google.
Strategy
We build a plan around the moves that actually drive walk-ins: GBP optimization, review systems, menu SEO, and Google Posts. No generic social calendar. A focused local-search playbook.
Execute
We handle it. Profile updates, weekly posts, review response, photo optimization, menu structuring. You focus on running the restaurant. We send weekly progress so nothing goes dark.
Report
Monthly reports show map pack rankings, profile views, direction requests, phone calls, and website visits. We track what’s filling seats and double down on what works.
Related Services
Fill More Seats.
Own Your Local Market.
Book a free 30-minute restaurant visibility audit. I’ll show you exactly where your profile is losing ground to competitors — and what to fix first.
Book Your Audit →